What should be in a business plan?

A good business plan answers the important questions about how your business will operate, generate revenue, and stay sustainable. While every plan is different, the following elements are essential.

1. Business Description

This includes your business idea, legal structure, ownership, and the purpose of the business. It helps readers understand the foundation of the business.

2. Customer Profile

Clearly define your target customers. The more specific you are, the more effective your marketing and product decisions will be.

3. Competitive Landscape

A summary of competitors, their strengths and weaknesses, and where your business fits in the market.

4. Products or Services

Explain what you offer and why customers will value it. Include pricing, benefits, and any unique features.

5. Sales and Marketing Plan

Outline how you plan to attract and retain customers. Include social media, advertising, partnerships, pricing strategy, and customer experience.

6. Operations Plan

This part covers the day to day structure. It includes staffing, suppliers, equipment, systems, technology, and compliance needs.

7. Financial Projections

A clear view of your projected revenue, expenses, profit, and cash flow. Even simple forecasts help you understand financial health and funding needs.

8. Risks and Mitigation

Every business faces risks. List the key risks and explain how you plan to minimise them. This shows awareness and preparedness.

These components show that the business has been thought through properly.
If you need a strong plan for funding, investors, or internal planning, EYB Consulting can prepare a detailed and tailored plan for your goals.