What are the 3 C’s of a business plan?

The “3 C’s” are a simple way to understand what a business plan needs to communicate. These principles help clarify your message to lenders or investors.

1. Concept

This is your business idea. It explains what you do, the problem you solve, and why your solution makes sense.

2. Customers

You need a clear understanding of your target customers. Who are they, what do they need, and why will they choose you over the competition?

3. Cashflow

Even the best idea cannot survive without money coming in and going out properly. The plan should show how revenue will be generated, when profit is expected, and how cash will be managed.

These three factors form the foundation of a strong business case.
If you want a plan that clearly communicates these elements, EYB Consulting can help you prepare it.